Content Marketing

Content Marketing.

Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.

It’s not direct selling. Instead, it builds trust, educates, entertains, and nurtures potential customers throughout their buying journey.

Goals of Content Marketing

  • Drive organic traffic (via SEO)

  • Generate leads and conversions

  • Build brand awareness and authority

  • Nurture customer relationships

  • Support social media and email marketing

Core Components of Content Marketing

1. Content Strategy

2. Types of Content

Written Content

Visual & Video Content

Audio Content

3. SEO Integration

4. Content Creation Process

5. Distribution Channels

6. Repurposing Content

7. Content Promotion

8. Content Marketing Tools

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